SAMPLING
Businesses wishing to promote a new product are often faced with a competitive marketplace. This is where “We Tailgating” product samples comes in handy. Offering product samples to prospective consumers is beneficial, as it increases exposure, gives the consumers a taste of what’s to come and allows them to feel confident with their purchase. By working sample distribution into your marketing budget, the business will have the upper hand when it comes to competition.
Exposure
The unfamiliarity of new products may make consumers weary of reliability, impact on lifestyle or effectiveness. By letting us providing product samples on your behave, you eliminate the fear factor and allow them to test the product risk-free. Sample sizes are often small enough that if the consumer likes the product, he/she is inclined to purchase the full-sized version of the product and to share the product and experience with friends and family members. Establishing consumer confidence is the first step toward developing brand loyalty.
consumer
Feedback By providing product samples, you are also welcoming consumer feedback regarding the product. When consumers test a new product, they often make mental notes about what they love or hate about the new product, and quite often, they compare the product with a competitor’s product. This serves as an opportunity to learn more about your target market and how you can improve the product so it exceeds consumer expectations and gives you a competitive edge.
